We are two sisters running a soap business during a pandemic. And we are NOT going to let that stop us or slow us down. Never did we think that someday we would be working together, but here we are doing just that! We are newbie seniors desiring to share our years of experience, knowledge, and love for cleanliness and beauty with the world.
Paulette Martinez, the creator, resides in Brownsville, Texas. Paulette continues to work a full time job as an educator while working on the development, manufacture, and distribution of all our products. Yes, Paulette is a super woman. She is a very hard working, intelligent, driven super woman. She also has a great eye for simple beauty and the ability to create such beauty whether it be in her home, her garden, her food, her wine and, now, her small business. When Paulette sets her mind to making something happen, well, it's gonna happen and it's gonna be great. She may have to kiss a few frogs along the way to perfecting, but it's a hazard she is willing to accept.
And then there is me, Cindy Borsi, I was (past tense) retired. My previous career was in law. I managed a law firm and was a trial paralegal in Florida before attempting retirement in Tennessee about five years ago. I moved with my husband, Mark, from Florida to Tennessee, and we recently choose Gallatin as our new primary residence. In the Summer of 2019, after purchasing and using my sister Paulette's products, I was astounded by the noticeable and very agreeable changes in my hair and skin. I began purchasing AlpacaSoaps' products for everyone I was gifting that year. The gift recipients loved the packaging and the products, and they were bragging about the wonderful results from usage. When the gift products began to run low, every single one of my gift recipients wanted to continue use and make their own purchases. This was an eye opener for me because not only was I thrilled by their joy of the gifts, but I was above and beyond thrilled that they all wanted to continue using AlpacaSoaps' products. I believe at some point in time I asked Paulette if she needed help, and sure enough in early December of 2019 she called to inquire if I wanted to join her. Imagine that, at age 64, to be asked to go back to work? So in January 2020, I decided to come on board and concentrate my efforts on marketing and sales neither of which I have an abundance of experience in doing, but I love a challenge. So now you know how the partnership was born. It has been percolating for 60 some odd years, and it has finally brewed.
This introduction would not be complete without some words about our products, but before I can go there, I want you to understand that our personal and professional desire is for your enjoyable sensory experience to begin before you make a purchase. We want your joy to begin with our advertisements and our website. We love color and whimsy and words, and we aspire to show you our love for all of these things in our marketing which starts with our website and our advertisements. Therefore, we are starting anew with the relaunch of our website, now vastly improved. We will continue to develop, learn, work, and re-work the internet marketing aspect of our business. It has been a journey into the unknown. The unknown being "social media" and all of its bajillion nuances. Holy cow! It is going to take years and patience (including your patience) as we navigate this brave new world together. Our end goal being our customers experiencing fun and joy in AlpacaSoaps' marketing endeavors.
We also want our customers to experience sensory nirvana before a package is even opened. So, considerable time has been spent by Paulette in experimenting with and choosing our scents. We hope when you go to your mailbox, you are delighted by the scents that escape our packaging. And once opened, we hope you marvel in the sights, touch and scents of your purchase. Lastly, and most importantly, we want you to love the results of using our health and beauty products.
So, let's move onto our soaps. Soap is clean, beautiful and purposeful and Paulette sure enjoys the process of developing, making and cutting soaps. Our little works of art are developed to achieve sensory nirvana. Soap need not be only practical. It should and can be a wonderful experience of touch, sight, scent, and use. This is our goal.
Shampoo and conditioners are hair cleanliness necessities. We have learned through the development of our breakthrough formulated bars that hair can be transformed by stripping away unnecessary ingredients and staying as natural as possible in the choosing of the ingredients used. Long gone should be the days of bottled shampoo and conditioners. They contain unnecessary ingredients that build-up and remain in your hair even after thorough rinsing. We believe this is likely the cause of our unhappy experiences with the look and feel of our hair after years of using bottled watered-down over-processed shampoos and conditioners.
Now onto our desire to provide you with a lotion that makes your skin feel as good as lotion feels going on. Our lotions are silky and absorb quickly. We have developed a formula that has no unnecessary ingredients or fillers and instead we showcase ingredients needed to help keep your skin feeling soft, supple and moist.
We want to do all of the above and stay as green as possible. We care about the environment. We care about how we leave this planet for generations to come. We care about using the right kinds of packaging. We have searching for and found packaging that is practical, limited in plastic use, bio-degradable, reusable, recyclable and, of course, attractive.
And finally, we want to continue to develop new products because it is fun and rewarding and challenging. So, we look forward to showing you, our customers, that we love what we do by doing it!